Any business owner with a retail shop on the high road has probably been hoping every night during December 2008 for the significantly hoped for pre-Christmas rush to the High Street to appear and translate into sales.The final weekend before Christmas found High Street footfall down by 8.7% compared with 2007 and with figures showing a slip of between 10%-15% for year on year figures for the week starting 15th December, you can claim this Christmas is on course to be one of the worst actually for Retail Business homeowners. These figures are bad news for struggling retailers, many of which are struggling to survive. Retailers whose main items are linked to the housing market are likely to be worst hit and the recession looks set to intensify with the ever increasing increases in unemployment results taking their toll on job security fears.For anyone who knows what it is like to start their particular business, safe large borrowings to be ready purchase the expected start up expenses a retail business needs, share, rent, prices and shop fittings to name but a few but decreasing footfall, an economy, a falling pound and growing unemployment don?t actually form part of the perfect business plan.Despite all these economic aspects the internet is actually bucking this development and can easily provide a means to fix independent suppliers who can think outside the field. The answer doesn?t only lay in having a website built to promote your shop goods on the web, with out a large edge product line it might find yourself costing you more to promote than you would gain in income. There is also almost no knowledge to be found offline about internet marketing and how to use the strategies effectively to make certain your business survives and develops online.If you are looking to supplement your retail business earnings throughout the recession, you may want to examine adding a marketing business to your current business. We?ve already seen people such as Donald Trump and Robert Kiyosaki established the trend by endorsing the business model itself but it makes sense to make utilization of the relevant skills you already have as a business manager once the industry trend is indeed obviously pointing to a survival of the fittest scenario.95% of business opportunities and network advertising organizations attract people who?ve no prior experience in business. They know very little about sales and marketing and the notion of spending money promotion and marketing their business is usually alien and is accomplished from the mindset of cost instead of from the return on investment that a business owner would comprehend and know. This gives opportunity for entrepreneurs that remain largely untapped.If the very thought of opening up these store doors each day fills you with dread, make certain you have considered all of the options that are ready to accept you. There is no shortage of footfall on the internet Forbes Magazine has estimated that around half of a million people will be trying to begin a home based business each month in the USA alone in the coming years.Retailers already have the skills set that more than 95 of opportunity hunters don?t get this is how an internet business opportunity can help save your retail business whatever the economy predictions are.
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